Entrepreneurship Program Sessions

Orientation

Parents and students will be introduced to the program and what to expect. During this time participants can meet and get to know one another.

Session One Eye Spy

Entrepreneurs learn through observation. The goal of this session is to train students to be observant of the market around them and decide on the type of business they want to start.

Session Two S.W.O.T. Analysis

In this session, students will complete a S.W.O.T. Analysis for their business. A S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities and Threats) is a common business tool used by entrepreneurs, as well as corporate companies to identify internal and external factors that will affect the company’s performance either currently or in the future.

Session Three Savor The Flavor

In this session we will introduce the Marketing Mix to students. We will discuss the Research and Development involved with market planning and analysis 

Session Four Branding, Logo Design and Identity

Students will explore graphic design fundamentals and learn how to create their own logo and brand identity touch points. 

Session Five Brand Protection with Trezanay Atkins of tmalaw 

Students will explore and learn the importance of brand protection, and how to handle the legal necessities of their brand. 

Session Six Brand Photoshoot with Photos By Hoskins

During this session students will learn the fundamentals of photography with Ashley Hoskins owner and CEO of PBH and learn how to shoot their brand products.

Final Day: Market Day

During Market Day students will launch their business in a low-risk environment. It allows them to gain hands-on experience—they test their ideas, knowledge, and skills in a low risk environment—and fires up their enthusiasm and passion for entrepreneurship.